Salary for Market Research Analysts and Marketing Specialists

Also known as:  Market Research Analyst, Market Research Specialist, Marketing Analyst, Marketing Consultant, Marketing Forecaster, Marketing Specialist

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Professionals in this field are responsible for investigating conditions in local, state, national, and potentially global markets relating to the sale of particular products or services. They accomplish this task by obtaining information regarding competitors, pricing, sales strategies, distribution methods, and current marketing trends for similar products or services. They compile their findings into easy to interpret reports and help companies determine their position in the markets in question. Additionally, individuals in this career may develop market forecasts, track trends, observe the effectiveness of different marketing strategies, and conduct consumer surveys. They use this data to create effective marketing campaigns. A Bachelor's degree of higher is required for this position, and some professionals in this field have gone as far as to acquire their doctorates or other relevant professional degrees.

A Market Research Analyst or Marketing Specialist can earn a wage in a range of 48000 to 72000 based on experience. Market Research Analysts and Marketing Specialists earn an average compensation of Sixty Seven Thousand dollars each year.

Market Research Analysts and Marketing Specialists can obtain the highest salaries in Oregon, where they get an average pay rate of about $82290. People who work inside these careers can receive the best pay in Manufacturing, where they earn salary pay of $75010.

Are you an aspiring market research analyst or marketing specialist? Want a new opportunity where you can earn a higher salary? Create your free market research analyst or marketing specialist job alert today and take control of your future.
The national wage distribution is shown below. To overlay local salaries for a Market Research Analyst or Marketing Specialist, please select your state.
ANNUAL SALARY
HOURLY RATE
INDUSTRIES
Market Research Analysts and Marketing Specialists tend to make the most in the following industries
Information $75,010
Manufacturing $72,900
Utilities $72,660
Management of Companies and Enterprises $69,950
Mining, Quarrying, and Oil and Gas Extraction $68,940
Professional, Scientific, and Technical Services $68,590
In general, they earn less within the industries below
Accommodation and Food Services $45,560
Arts, Entertainment, and Recreation $51,740
Health Care and Social Assistance $52,980
Real Estate and Rental and Leasing $55,250
Retail Trade $57,070
Educational Services $57,710
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