Radio and Television Announcers

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Also known as:  Commercial Announcer, Game Show Host, Radio Artist, Radio Disk Jockey, Radio Host, Talk Show Host, Television Host

ABOUT RADIO OR TELEVISION ANNOUNCER CAREERS

VIDEO TRANSCRIPT Expand
Getting paid to talk is not as simple as it sounds. Whether voicing an advertisement, anchoring a TV newscast, or hosting a radio show, announcers call on an array of skills.

For example, you need acting talent to record voice-overs in films and commercials, because though you're not seen on ...
camera, you're still playing a role. Disc jockeys are entertainers who play scheduled music and commercials between jokes, interviews, and topical information. While not actors, deejays are often high-energy performers. Newscasters need to be able to read with clarity and authority. As they often write their own copy, a background in journalism or writing is often required. Technical know-how and computer skills are usually needed to run a control board or make recordings.

A pleasant voice and good diction can get you started, but it can be a long road to making a living as a professional announcer. Since much of the work is done live, the ability to think on your feet is very important. A college degree is not a requirement for most announcing positions, but colleges or technical schools with in-house TV or radio stations provide an excellent opportunity to create the all-important demo tape. As the saying goes for on-air jobs, "your tape is your resume."

With the ongoing consolidation of media companies, the field is more competitive than ever. Announcers usually start out in small markets for very low pay on irregular schedules. At some small operations, they're required to sell advertising time for their programs as well. But as their skills improve, they can advance to better-paying jobs in larger markets.
SNAPSHOT Expand
Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
LOW
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
LOW
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
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DAILY TASKS Expand
Make promotional appearances at public or private events in order to represent their employers.
Host civic, charitable, or promotional events that are broadcast over television or radio.
Interview show guests about their lives, their work, or topics of current interest.
Study background information in order to prepare for programs or interviews.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
Discuss various topics over the telephone with viewers or listeners.
Read news flashes to inform audiences of important events.
Prepare and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Comment on music and other matters, such as weather or traffic conditions.
Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs.
MAIN ACTIVITIES Expand
Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Identifying Objects, Actions, and Events Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
AREAS OF KNOWLEDGE Expand
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Telecommunications Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Education and Training Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
KEY ABILITIES Expand
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity The ability to speak clearly so others can understand you.
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension The ability to read and understand information and ideas presented in writing.
Speech Recognition The ability to identify and understand the speech of another person.
Written Expression The ability to communicate information and ideas in writing so others will understand.
Originality The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Inductive Reasoning The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
TOP SKILLS Expand
Speaking Talking to others to convey information effectively.
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Time Management Managing one's own time and the time of others.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Writing Communicating effectively in writing as appropriate for the needs of the audience.
Coordination Adjusting actions in relation to others' actions.
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