Advertising Sales Agents

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Also known as:  Advertising Account Executive, Advertising Agent, Advertising Solicitor, Display Advertising Sales Representative, Inside Sales Advertising Executive, Outside Sales Advertising Executive, Radio Time Salesperson, Signs and Displays Salesperson, Yellow Pages Space Salesperson
SNAPSHOT Expand
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
LOW
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
LOW
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
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DAILY TASKS Expand
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Write copy as part of layout.
Identify new advertising markets, and propose products to serve them.
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
Deliver advertising or illustration proofs to customers for approval.
Inform customers of available options for advertisement artwork, and provide samples.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Recommend appropriate sizes and formats for advertising, depending on medium being used.
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Process all correspondence and paperwork related to accounts.
MAIN ACTIVITIES Expand
Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
AREAS OF KNOWLEDGE Expand
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Mathematics Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Telecommunications Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
KEY ABILITIES Expand
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity The ability to speak clearly so others can understand you.
Speech Recognition The ability to identify and understand the speech of another person.
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension The ability to read and understand information and ideas presented in writing.
Fluency of Ideas The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.
Information Ordering The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
TOP SKILLS Expand
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Persuasion Persuading others to change their minds or behavior.
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking Talking to others to convey information effectively.
Service Orientation Actively looking for ways to help people.
Negotiation Bringing others together and trying to reconcile differences.
Time Management Managing one's own time and the time of others.
Writing Communicating effectively in writing as appropriate for the needs of the audience.