Advertising Sales Agents

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Also known as:
Advertising Account Executive, Advertising Agent, Advertising Solicitor, Display Advertising Sales Representative, Inside Sales Advertising Executive, Outside Sales Advertising Executive, Radio Time Salesperson, Signs and Displays Salesperson, Yellow Pages Space Salesperson

See all Business, Management and Administration Careers.

SNAPSHOT

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Leadership	HIGH
Critical decision making	HIGH
Level of responsibilities	LOW
Job challenge and pressure to meet deadlines	HIGH
Dealing and handling conflict	LOW

Competition for this position	HIGH
Communication with others	HIGH
Work closely with team members, clients etc.	HIGH
Comfort of the work setting	HIGH
Exposure to extreme environmental conditions	LOW
Exposure to job hazards	LOW
Physical demands	LOW

Daily tasks

Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

Gather all relevant material for bid processes and coordinate bidding and contract approval.

Write copy as part of layout.

Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.

Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

Recommend appropriate sizes and formats for advertising, depending on medium being used.

Arrange for commercial taping sessions and accompany clients to sessions.

Deliver advertising or illustration proofs to customers for approval.

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

Provide clients with estimates of the costs of advertising products or services.

Process all correspondence and paperwork related to accounts.

MAIN ACTIVITIES

Selling or Influencing Others	Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Communicating with Persons Outside Organization	Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships	Developing constructive and cooperative working relationships with others, and maintaining them over time.

Thinking Creatively	Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Performing for or Working Directly with the Public	Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Getting Information	Observing, receiving, and otherwise obtaining information from all relevant sources.

Organizing, Planning, and Prioritizing Work	Developing specific goals and plans to prioritize, organize, and accomplish your work.

Interacting With Computers	Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

AREAS OF KNOWLEDGE

Sales and Marketing	Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service	Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language	Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media	Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Mathematics	Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Clerical	Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Computers and Electronics	Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Administration and Management	Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

TOP SKILLS

Speaking	Talking to others to convey information effectively.
Persuasion	Persuading others to change their minds or behavior.
Service Orientation	Actively looking for ways to help people.

Social Perceptiveness	Being aware of others' reactions and understanding why they react as they do.

Active Listening	Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Negotiation	Bringing others together and trying to reconcile differences.

Reading Comprehension	Understanding written sentences and paragraphs in work related documents.

Critical Thinking	Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.