Agents and Business Managers of Artists, Performers, and Athletes

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Also known as:  Artist Manager, Artist Representative, Author's Agent, Band Manager, Booking Agent, Booking Manager, Fight Manager, Literary Agent, Modeling Agent, Talent Agent

ABOUT AGENT OR BUSINESS MANAGER CAREERS

VIDEO TRANSCRIPT Expand
The career of an artist, performer, or athlete can be like a roller coaster ride. You can be an unknown one day, and on top of the world the next. A key to success is having a good agent and business manager. An agent is hired to represent a client. The agent does this by promoting the client's work ...
to contracts in the industry.

It is the agent's job to handle all negotiations with the potential employer, from specifying working conditions to determining salary. Agents are usually paid on commission, so it's in their best interest to get clients the most money they can. A business manager will work with an agent to advise a client on legal and financial matters. This is the person who usually oversees the client's finances. Collecting and depositing the earnings and paying the bills.

Agents and business managers wear a lot of hats. In many ways they are promoters, accountants, lawyers, and friends to their clients. Most agents have graduated from college, and some even have law degrees or master's degrees in business.

Strong negotiating skills are a must, as are good communication and organizational skills. Experience related to the client's industry is also valuable. Many of the world's most famous people wouldn't be where they are today without the advice and guidance of agents and business managers.
SNAPSHOT Expand
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
LOW
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
LOW
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
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DAILY TASKS Expand
Conduct auditions or interviews in order to evaluate potential clients.
Arrange meetings concerning issues involving their clients.
Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
Schedule promotional or performance engagements for clients.
Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
Collect fees, commissions, or other payments, according to contract terms.
Keep informed of industry trends and deals.
Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
MAIN ACTIVITIES Expand
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
AREAS OF KNOWLEDGE Expand
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Economics and Accounting Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
KEY ABILITIES Expand
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity The ability to speak clearly so others can understand you.
Speech Recognition The ability to identify and understand the speech of another person.
Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Written Comprehension The ability to read and understand information and ideas presented in writing.
Written Expression The ability to communicate information and ideas in writing so others will understand.
Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.
TOP SKILLS Expand
Persuasion Persuading others to change their minds or behavior.
Speaking Talking to others to convey information effectively.
Negotiation Bringing others together and trying to reconcile differences.
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Time Management Managing one's own time and the time of others.
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