Marketing Managers

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Also known as:  Internet Marketing Manager, Marketing Administrator, Marketing Director, VP Marketing

ABOUT MARKETING MANAGER CAREERS

VIDEO TRANSCRIPT Expand
The goal of every business is to sell its products. And whether the product is a book, a bagel, a bottle of liquid hand soap, or even information, the same elements are involved: market research, advertising, sales, public relations, and promotions. Marketing supervisors and managers are the people ...
who oversee and co-ordinate all of these activities.

It goes without saying that marketing managers need an in-depth knowledge of each of these areas. They've got to know statistics to interpret market research and advertising data, but they must also have a creative flair and a "sales personality." It's a rare combination, made even easier by the need for superb management skills.

In a modern marketing campaign, everything must go like clockwork. The product has to be on the shelves or ready for distribution when the ads run on Television. From planning magazine and TV ads to giving out free samples to customers - coordinating all of these elements can often be a major headache.

But when everything comes together and the product begins to sell - when you see your efforts and those of your colleagues directly paying off in increased profits for the company - you discover the true meaning of job satisfaction.
SNAPSHOT Expand
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
LOW
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
LOW
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
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DAILY TASKS Expand
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Conduct economic or commercial surveys to identify potential markets for products or services.
Select products or accessories to be displayed at trade or special production shows.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Compile lists describing product or service offerings.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
MAIN ACTIVITIES Expand
Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Developing and Building Teams Encouraging and building mutual trust, respect, and cooperation among team members.
Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
AREAS OF KNOWLEDGE Expand
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Education and Training Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
KEY ABILITIES Expand
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension The ability to read and understand information and ideas presented in writing.
Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.
Written Expression The ability to communicate information and ideas in writing so others will understand.
Speech Recognition The ability to identify and understand the speech of another person.
Fluency of Ideas The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Originality The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
TOP SKILLS Expand
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking Talking to others to convey information effectively.
Persuasion Persuading others to change their minds or behavior.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Monitoring Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Coordination Adjusting actions in relation to others' actions.
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