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Also known as:
Advertising Director, Advertising Executive, Advertising Manager, Classified Advertising Manager, Promotion Manager, Promotions Director, VP Advertising, VP Promotions
Everyone in marketing, advertising, or public relations is involved in communicating with the public and helping to shape its opinions and perceptions. With the help of their subordinates, marketing managers research the demand for their company's products or services, develop pricing strategies, an ...
d identify likely customers.
They often work with advertising managers, who are usually employed by ad agencies. Advertising managers supervise the people who write and design ads, buy commercial time on TV, or deal with clients. Public relations managers are employed by both in-house corporate PR departments and by public relations agencies.
The pay is usually good. But long hours, including weekends and extensive travel are common. You'll have to work your way up, but as the economy becomes ever more global and competitive, there will be a growing need for managers who can communicate effectively to the public.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Critical decision making
Level of responsibilities
Job challenge and pressure to meet deadlines
Dealing and handling conflict
Competition for this position
Communication with others
Work closely with team members, clients etc.
Comfort of the work setting
Exposure to extreme environmental conditions
Exposure to job hazards
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Assist with annual budget development.
Represent company at trade association meetings to promote products.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Prepare and negotiate advertising and sales contracts.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Gather and organize information to plan advertising campaigns.
Confer with clients to provide marketing or technical advice.
Plan and execute advertising policies and strategies for organizations.
Communicating with Persons Outside Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Interacting With Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
AREAS OF KNOWLEDGE
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Production and Processing
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
The ability to communicate information and ideas in speaking so others will understand.
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to speak clearly so others can understand you.
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to communicate information and ideas in writing so others will understand.
The ability to read and understand information and ideas presented in writing.
The ability to identify and understand the speech of another person.
Talking to others to convey information effectively.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Being aware of others' reactions and understanding why they react as they do.
Managing one's own time and the time of others.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Communicating effectively in writing as appropriate for the needs of the audience.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Understanding written sentences and paragraphs in work related documents.