Graphic Designers

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Also known as:
Catalogue Illustrator, Graphic Artist, Graphic Designer, Visual Designer

SNAPSHOT
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
Leadership
MED
Critical decision making
LOW
Level of responsibilities
LOW
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
LOW
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
Daily tasks

Determine size and arrangement of illustrative material and copy, and select style and size of type.

Confer with clients to discuss and determine layout design.

Study illustrations and photographs to plan presentation of materials, products, or services.

Use computer software to generate new images.

Develop graphics and layouts for product illustrations, company logos, and Web sites.

Maintain archive of images, photos, or previous work products.

Draw and print charts, graphs, illustrations, and other artwork, using computer.

Key information into computer equipment to create layouts for client or supervisor.

Research new software or design concepts.

Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.

Review final layouts and suggest improvements as needed.

MAIN ACTIVITIES
Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
AREAS OF KNOWLEDGE
Design Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
TOP SKILLS
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking Talking to others to convey information effectively.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
Operations Analysis Analyzing needs and product requirements to create a design.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.