Art Directors

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Also known as:  Art Director, Magazine Designer
SNAPSHOT Expand
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
HIGH
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
LOW
Competition for this position
MED
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
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DAILY TASKS Expand
Attend photo shoots and printing sessions to ensure that the products needed are obtained.
Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
Manage own accounts and projects, working within budget and scheduling requirements.
Present final layouts to clients for approval.
Create custom illustrations or other graphic elements.
Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
Work with creative directors to develop design solutions.
Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
Review illustrative material to determine if it conforms to standards and specifications.
MAIN ACTIVITIES Expand
Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
AREAS OF KNOWLEDGE Expand
Design Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Production and Processing Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
KEY ABILITIES Expand
Originality The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
Fluency of Ideas The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
Near Vision The ability to see details at close range (within a few feet of the observer).
Written Comprehension The ability to read and understand information and ideas presented in writing.
Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Inductive Reasoning The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
TOP SKILLS Expand
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking Talking to others to convey information effectively.
Coordination Adjusting actions in relation to others' actions.
Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Management of Personnel Resources Motivating, developing, and directing people as they work, identifying the best people for the job.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.