Also known as:
Art Director, Magazine Designer
SNAPSHOT
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Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Leadership |
HIGH
|
Critical decision making |
HIGH
|
Level of responsibilities |
HIGH
|
Job challenge and pressure to meet deadlines |
HIGH
|
Dealing and handling conflict |
LOW
|
Competition for this position |
MED
|
Communication with others |
HIGH
|
Work closely with team members, clients etc. |
HIGH
|
Comfort of the work setting |
HIGH
|
Exposure to extreme environmental conditions |
LOW
|
Exposure to job hazards |
LOW
|
Physical demands |
LOW
|
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DAILY TASKS
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Attend photo shoots and printing sessions to ensure that the products needed are obtained. |
Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing. |
Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques. |
Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing. |
Manage own accounts and projects, working within budget and scheduling requirements. |
Present final layouts to clients for approval. |
Create custom illustrations or other graphic elements. |
Review illustrative material to determine if it conforms to standards and specifications. |
Work with creative directors to develop design solutions. |
Review and approve art materials, copy materials, and proofs of printed copy developed by staff members. |
Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound. |
MAIN ACTIVITIES
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Thinking Creatively |
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
Interacting With Computers |
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
Making Decisions and Solving Problems |
Analyzing information and evaluating results to choose the best solution and solve problems. |
Communicating with Supervisors, Peers, or Subordinates |
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
Updating and Using Relevant Knowledge |
Keeping up-to-date technically and applying new knowledge to your job. |
Getting Information |
Observing, receiving, and otherwise obtaining information from all relevant sources. |
Establishing and Maintaining Interpersonal Relationships |
Developing constructive and cooperative working relationships with others, and maintaining them over time. |
Organizing, Planning, and Prioritizing Work |
Developing specific goals and plans to prioritize, organize, and accomplish your work. |
AREAS OF KNOWLEDGE
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Design |
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models. |
Administration and Management |
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
Computers and Electronics |
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
Customer and Personal Service |
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
Production and Processing |
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. |
Communications and Media |
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
Fine Arts |
Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. |
English Language |
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
KEY ABILITIES
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Originality |
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
Fluency of Ideas |
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
Oral Comprehension |
The ability to listen to and understand information and ideas presented through spoken words and sentences. |
Oral Expression |
The ability to communicate information and ideas in speaking so others will understand. |
Near Vision |
The ability to see details at close range (within a few feet of the observer). |
Problem Sensitivity |
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. |
Written Comprehension |
The ability to read and understand information and ideas presented in writing. |
Speech Clarity |
The ability to speak clearly so others can understand you. |
TOP SKILLS
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Active Listening |
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
Speaking |
Talking to others to convey information effectively. |
Coordination |
Adjusting actions in relation to others' actions. |
Complex Problem Solving |
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
Judgment and Decision Making |
Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
Critical Thinking |
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
Management of Personnel Resources |
Motivating, developing, and directing people as they work, identifying the best people for the job. |
Active Learning |
Understanding the implications of new information for both current and future problem-solving and decision-making. |