Media Programming Directors

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Also known as:
Broadcast Producer, Casting Director, Film Maker, Independent Film Maker, Independent Video Producer, Motion Picture Director, Movie Producer, Music Video Director, Music Video Producer, News Production Supervisor

SNAPSHOT
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
HIGH
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
HIGH
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
Daily tasks

Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.

Develop ideas for programs and features that a station could produce.

Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.

Perform personnel duties, such as hiring staff and evaluating work performance.

Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.

Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.

Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.

Develop promotions for current programs and specials.

Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.

Establish work schedules and assign work to staff members.

Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.

MAIN ACTIVITIES
Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Identifying Objects, Actions, and Events Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
AREAS OF KNOWLEDGE
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Personnel and Human Resources Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Telecommunications Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
TOP SKILLS
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking Talking to others to convey information effectively.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Coordination Adjusting actions in relation to others' actions.
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
Time Management Managing one's own time and the time of others.
Management of Personnel Resources Motivating, developing, and directing people as they work, identifying the best people for the job.