The CMO Does Not Create a World-Class Brand — the Product and the People Do. That Has Repercussions for Recruiting.
Electric is the fourth B2B SaaS startup for which I've led marketing. Of the previous three, I saw double-digit growth at one of them and triple-digit growth at two of them. When I get hired, CEOs typically look to me to drive growth. There are generally two pillars of B2B marketing that accomplish this goal. The first is making thoughtful investments like a hedge fund manager, and the...Read More