Bill Hobbib

As Lakeside's CMO, Bill Hobbib leverages deep experience in growth marketing, brand-building, product, and industry marketing to drive strategy and execution across all of Lakeside's marketing functions and teams, including demand generation, product marketing, analyst relations, public relations, branding, and partner/channel marketing. Most recently, Hobbib was senior vice president of marketing for enterprise AI leader DataRobot, which recently placed No. 36 on the prestigious Forbes 100 list. During Hobbib's tenure as marketing leader, the company doubled, was recognized as a category leader in major analyst reports, and achieved record performance in pipeline building. His previous experiences include vice president of product marketing at Bullhorn and Oracle and vice president of marketing at ExaGrid Systems.

Smart Tech July 21, 2021
The Digital Employee Experience Is Crucial Today — but Chronically Overlooked

How much does the digital workplace impact employee morale? Just ask your team members the next time an app crashes, when they can't connect to the VPN or a video conference call, or when critical work grinds to a halt because a computer was overloaded at peak capacity. Technology accounts for 30 percent of the employee experience, according to Forrester's Employee Experience Index. When...

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