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Shaley McKeever

Shaley McKeever is a digital media coordinator at Red Branch Media, a full-service B2B marketing agency, primarily focused on human resources and global workforce vendors.
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http://redbranchmedia.com/

Success January 20, 2016
Supercharge Your Career in 2016 With These 3 Resolutions

Before we left the office in 2015, we gathered around our big oak table, drank some bubbly, ate something round (it's a thing!) and scribbled down our New Year's resolutions for 2016. We then passed around a pink and gold plastic cup, smashed our resolutions inside, and spent the last hour of the 2015 work week sharing our resolutions. Maren Hogan asked us to go around the table and share our...

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Smart Tech March 30, 2015
3 Reasons to Invest in Posting and Promoting Job Ads on Social Media

Posting job advertisements to social media channels has become increasingly popular as networks like LinkedIn, Facebook, and Twitter make it easier to reach passive candidates. Active candidates look to job boards and career pages for available positions, but social media job posts attract a broader audience. Ninety-three percent of recruiters are already using or plan to use social media to...

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Inside Recruiting March 26, 2015
3 Tips to Actually Reach Your Recruitment Goals in 2015

It's one thing to dream up a goal, it's another to set one, and it's a whole different ball game when it comes to the process of actually reaching a goal. Now that we are entering Q2, you have probably already set your recruitment goals for 2015. Whether your goals are departmental, for your professional team, or address the entire organization, there are steps you can take now to ensure...

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Email: the Essential Communication Tool You're Using WRONG

Communication has a significant impact on the productivity, engagement, and overall happiness of your workforce. Your emails can set the tone for how your team interacts internally and externally. Whether you're sending emails to a team of five or 50 people, interfacing with a new client, or communicating with your boss, the way you communicate through email matters. Ninety-two percent of...

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3 Best Practices to Back Up Your Job Descriptions

The traditional job description has been in the hot seat for some time now. It's been poked and prodded to see how it can be transformed into some miracle talent-attracting elixir. Many employers are revamping their career pages and reworking their job ads in hopes of increasing their applicant pools. The numerous tactics and techniques you've been soaking up to improve your employer brand...

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How Do You Stack Up to Other Recruiters on LinkedIn?

According to the 2014 Global Sourcing Survey, 96 percent of recruiters are the proud owners of a LinkedIn account. The survey, conducted by Social Talent and Alexander Mann Solutions, took a look at what 400 sourcers around the world had to say about the importance of LinkedIn in recruiting. Social Talent pulled together this infographic to highlight the most interesting...

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Just Text Your Millennial Candidate Already!

Why You Should Just Text Your Millennial Candidate Instead It's not unprofessional. It's 2014, and it's the way of the millennial. In fact, millennials have been deemed "the texting generation," and for good reason: "A generation of emailing, followed by an explosion in texting, has pushed the telephone conversation into serious decline, creating new tensions between baby boomers...

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Working on a Remote Recruiting Team is Better for Your ______

Fill in the Blank It's estimated that telecommuting has risen 79 percent since 2005, and 2.6 percent of the American workforce is now composed of remote workers. The percentage would be even larger if it took into account the workforce that telecommutes part-time. In fact, 24 percent of the U.S. workforce reported teleworking at least part of their workweek in 2012, and the percentage has...

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How Would You Like to Recruit: Over the Web or IRL?

Numerous telecommunications methods are available to everyday users of the World Wide Web: emails and instant messaging, conference calls and video conferencing, web casts and web conferencing, video interviewing and video conferencing -- wait, I said that already! As you can see, the list goes on and on, and with the abundance of technology that allows us to telecast ourselves into offices...

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Have You Checked Your Hiring Process for Transparency?

More than half of the respondents in an employment screening report said that hiring and retaining talent is their top business challenge. Could it be due to the communication disconnect between employers and candidates? The need for a more transparent recruitment and hiring process is evident, especially with 77 percent of job applicants saying they receive absolutely no communication from...

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Bring Life to Your Career Page, Literally

As an in-house recruiter, you've sourced and searched your heart out to find candidates who will thrive in your company. Now, knowing you have the right candidates in mind, you creatively craft your initial email. It's complete with a personal introduction that relates to the recipient and an invitation to visit your career page to learn more about your company's job opportunities. As you...

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How Twitter Analytics is a Social Recruiting Game Changer

Employers have reported that using social media to source candidates has improved candidate quality by 49 percent. The big three social networking sites used to source and attract talent are LinkedIn, Facebook and Twitter. LinkedIn takes the lead at 93 percent of companies using it for recruiting purposes, followed by Facebook (66%) and Twitter (54%). However, is it Twitter's time to shine in...

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