Social responsibility is an organizational behavior that is emphasized as an important element of modern business. New business models and management techniques have emerged that emphasize the importance of minimizing negative impact to society and environments while developing sustainable business practices.
Corporate social responsibility is the act of avoiding negative impacts while at the same time seeking to contribute back to a community. Organizations have an impact upon themselves, employees, shareholders, the economy, the community, society in general, and the environment. Imagine each action as a stone dropping into a pond. Social responsibility is taking ownership of the ripples that move out.
Executives within an organization should consider developing a code of ethics that will govern every decision. These ethics should be based upon what society in general accepts as upstanding behavior. Executives should also seek ways for the organization to improve the lives of people within and without and to improve the earth's environment. Employees are responsible on an individual level to abide by organization policies and ethics. They should treat coworkers and customers well and consider taking part in the organization's outreach opportunities.
Although organizations should take responsibility any way, there are benefits to it. People are more likely to seek employment with, remain with, and invest in organizations that have a good impact on the world. The economy is improved by organizations that do not take and take with no effort to give back. Community involvement improves business by becoming a form of advertising. Preserving and enhancing the environment can have long-term effects by ensuring the availability of resources for the future. However, these benefits should not be the goal of taking responsibility; organizations should derive satisfaction from simply doing the right thing.
In order to maximize long-term business potential and returns, an organization should never do anything that might bring harm to someone or something. It should be policy to meet the social expectations of the industry and the region. And when there is opportunity, good deeds should be done.
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