Demonstrators and Product Promoters

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Also known as:
Home Demonstrator, Home Service Demonstrator, Hostess Party Sales Representative, In-Store Demonstrator

ABOUT DEMONSTRATOR OR PRODUCT PROMOTER CAREERS
Video transcript

When a product is sitting on the shelf, it's easy not to notice it. The job of demonstrators and product promoters is to bring the product to a shopper's attention. Demonstrators promote sales of a product to consumers. Product promoters try to induce retail stores to sell particular products and market them effectively. They work in stores, on television and sometimes door-to-door, showing potential customers why a particular item is a must-have.

This is not a job for the shy or withdrawn. It's an enterprising occupation that often comes with a commission for each sale. That adds enthusiasm to the pitch, but it helps if you believe in the product, too. Some demonstrators and product promoters are hired part-time during holiday shopping rushes, or during special promotions. So this is a job that might fit in with other activities, such as going to school, or auditioning for a job as an actor.

Certainly acting skills can be called into play. You have to appear as enthusiastic about the product you're demonstrating on the fiftieth pitch of the day as you did on the first. If you're interested in this field, you can get a referral from a working product demonstrator. Or check the yellow pages for in-store or retail promotions firms. Once hired, you'll probably be given a specific script to use by the product manager. But the charm, clarity, and credibility needed to convince the customer will be all yours.

SNAPSHOT
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
LOW
Job challenge and pressure to meet deadlines
LOW
Dealing and handling conflict
LOW
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
Daily tasks

Work as part of a team of demonstrators to accommodate large crowds.

Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.

Transport, assemble, and disassemble materials used in presentations.

Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

Research or investigate products to be presented to prepare for demonstrations.

Set up and arrange displays or demonstration areas to attract the attention of prospective customers.

Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.

Keep areas neat while working and return items to correct locations following demonstrations.

Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.

Identify interested and qualified customers to provide them with additional information.

Suggest specific product purchases to meet customers' needs.

MAIN ACTIVITIES
Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Judging the Qualities of Things, Services, or People Assessing the value, importance, or quality of things or people.
Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
AREAS OF KNOWLEDGE
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Food Production Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Public Safety and Security Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Psychology Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
TOP SKILLS
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking Talking to others to convey information effectively.
Persuasion Persuading others to change their minds or behavior.
Service Orientation Actively looking for ways to help people.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Coordination Adjusting actions in relation to others' actions.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.