Retail Salespersons

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Also known as:
Automotive Salesperson, Department Store Salesperson, Menswear Salesperson, New Car Salesperson, Pet Supplies Salesperson, Pets Salesperson, Shoe Salesperson, Used Car Salesperson, Women's Apparel Salesperson

ABOUT RETAIL SALESPERSON CAREERS
Video transcript

Forget what you've heard: money does not make the world go ‘round. What makes the world spin on its axis is sales, and no one is more central to this process than a retail salesperson. A television commercial can bring a customer into a store, but only a real, live salesperson can close the deal. Retail salespeople are the frontline soldiers in any store, and as such, they are incredibly important.

Not all stores realize this. Some hire people to be mere order takers or cash register operators. But that's not what selling is all about -just as it is not about being aggressive or "pushy." Selling is about sensing a customer's needs and providing attentive, friendly service to satisfy those needs.

Because you have a customer's best interests at heart, people sense that in you, and as a result, they trust you and buy from you. The best retail sales jobs pay a commission on everything you sell. But every retail sales job offers invaluable experience. After all, if you're good at selling to retail customers by the piece or the pound, you will probably also do well selling to corporate customers by the ton or the truckload.

SNAPSHOT
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Leadership
HIGH
Critical decision making
HIGH
Level of responsibilities
LOW
Job challenge and pressure to meet deadlines
HIGH
Dealing and handling conflict
LOW
Competition for this position
HIGH
Communication with others
HIGH
Work closely with team members, clients etc.
HIGH
Comfort of the work setting
HIGH
Exposure to extreme environmental conditions
LOW
Exposure to job hazards
LOW
Physical demands
LOW
Daily tasks

Inventory stock and requisition new stock.

Watch for and recognize security risks and thefts and know how to prevent or handle these situations.

Exchange merchandise for customers and accept returns.

Ticket, arrange, and display merchandise to promote sales.

Prepare merchandise for purchase or rental.

Greet customers and ascertain what each customer wants or needs.

Recommend, select, and help locate or obtain merchandise based on customer needs and desires.

Place special orders or call other stores to find desired items.

Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.

Answer questions regarding the store and its merchandise.

Demonstrate use or operation of merchandise.

MAIN ACTIVITIES
Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Identifying Objects, Actions, and Events Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
AREAS OF KNOWLEDGE
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Mathematics Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Psychology Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
TOP SKILLS
Persuasion Persuading others to change their minds or behavior.
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Service Orientation Actively looking for ways to help people.
Speaking Talking to others to convey information effectively.
Negotiation Bringing others together and trying to reconcile differences.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.